HAVING AN OFFICE IN THE AIMED MARKET, STARTING A BUSINESS, HAVING A LOCAL OPERATIVE BASE
Internationalizing does not only mean finding customers abroad, and it definetely does not mean having one-go customers. Internationalizing means starting a journey in which the main target is having stable foreign customers, in order to consider the foreign market as a costant influence on the annual turnover.
The main step to get to this, is having a local headquarters, a real representation. Choosing to stay on one single market, avoids and deletes mistrust, simplifies relationships and reduces costs and time.